Alfa Romeo and GREATS Sneakers Team Up Ahead of This Year’s Big Game in Las Vegas
The Big Game is here in Las Vegas for the first time in history. The San Francisco 49ers will be taking on the Kansas City Chiefs on Sunday. Leading up to the Big Game Alfa Romeo has teamed up with GREATS to give away limited-edition Alfa Romeo branded sneakers. Team members from Alfa Romeo will be hitting the streets of Vegas over the weekend, conducting random acts of kindness by gifting new pairs of these branded sneakers to unsuspecting pedestrians.
The collaboration between Alfa Romeo and GREATS will also include donating 75 pairs of new shoes to a local homeless shelter in the Las Vegas area.
The exclusive made-in-Italy sneaker features a premium leather upper in Blanco (white) with the classic Alfa Romeo script stamped on the outside upper panels and legendary Alfa Romeo badge on the upper rear heel.
Alfa Romeo is partnering with high-end influencers and celebrities from around the Country during this event. Towbin Alfa Romeo will be supplying vehicles that include the Giulia, Stelvio and all new plug-in hybrid Tonale to multiple parties to help them get to and from events locally in Las Vegas during the Big Game weekend. Many of these vehicles were picked up from Towbin Alfa Romeo in the Valley Automall on Thursday ahead of the weekend. These celebrities, influencers and Alfa Romeo reps will receive an exclusive pair of Alfa Romeo and GREATS-branded sport sneakers.
“Italian style, performance and sportiness are hallmarks shared by both Alfa Romeo and GREATS, so it was a natural decision to come together in developing an exclusive Alfa Romeo-branded sneaker ahead of one of the world’s biggest sporting events of the year in the entertainment capital of the world – Las Vegas,” said Larry Dominique, SVP, head of Alfa Romeo North America. “What’s more, this collaboration is also a fantastic way to further connect with our brand enthusiasts while giving back to those less fortunate in the local area.”
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Check it out – BIG NEWS for the BIG GAME!